By far the main part of the battle to build a successful online business is getting enough traffic to your site to make some money. Whether your site is a marketplace or a simple hobby blog hoping to make some advertising revenue, traffic is everything. To make a decent amount of money on the Internet, you need to have hundreds or even thousands of visitors coming to your site every day. No matter how you do it, building up a large visitor base does take time. Many businesses spend hundreds or even thousands of dollars per month on expensive SEO campaigns, but fortunately, there are plenty of free and highly effective ways of building up traffic.
Social Networking
Any online entrepreneur should never underestimate the power of social networking. Placing social bookmarking links on your website is very straightforward and, best of all, it costs nothing. All you need to do is find a script which you can integrate into your website so that social bookmarking icons and links will be displayed on each page. Having social bookmarking links in each article on your website will enable visitors who enjoyed reading your content to share it with others over their favorite social networking site. Popular social networking sites include Facebook, Myspace, Digg and much more.
Forums
Joining forums related to your niche is a great way of sharing links. Taking advantage of forums to build up website traffic is not as simple as you may think, however. Simply posting links all over public forums is not going to do you any favors. What you need to do is provide helpful information and build up a positive reputation in the forums which you use. A link to your website and some information about your business can be automatically attached in the form of a signature to every post that you write.
Video Marketing
Video marketing has become extremely popular with the advent of free video sharing sites such as the world-famous YouTube. Recording videos in which you talk about your business and provide information on what you have to offer can be highly beneficial. Posting these videos on YouTube and other popular video sharing sites is completely free as well.
Article Marketing
Although time-consuming and rather tedious, article marketing is an effective way of building up your reputation and expanding your online presence. To get started, write articles related to your niche and publish them on popular online magazines such as Ezine Articles or Articles Base. Although there is a lot of work involved, it is also free. You can also pay for an article writing and submission service if you want to get more work done. You can never have too many articles containing links to your website.
Optimize Your Website
Your website itself should also be optimized for the search engines. This is called SEO, or search engine optimization. Google and other search engines will regularly crawl your website, picking up key words and phrases that are used repeatedly through the site. Use appropriate key words and phrases in all of the content of your site, but make sure that you do so in such a way that the content sounds natural.
Phil@PhilMancini.com
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Mon, Jun 13, 2011
Marketing